Posted: 3 March 2010 in News, Press by Paul
Yard Associates are delighted to announce that we have become the first UK agency to meet the SiteTagger authorisation criteria, allowing us to call ourselves authorised SiteTagger consultants. As SiteTagger partners, we are now able to provide support and maintenance on the SiteTagger solution, as well as offer configuration consultancy to our mutual clients.
Yard Associates have been working with the SiteTagger tool for well over a year now and look forward to being able to introduce this technology to some of our clients in the near future.
Posted: 18 February 2010 in News SiteTagger, website tagging by Paul
One of our partner companies, SiteTagger, announced recently the availability of a FREE version of their popular website tagging solution to small customers. Available for any company with annual page views of up to 100,000, the SiteTagger Free product is now available and can be signed up to online from the SiteTagger website. The Free version is effectively the full product, with SiteTagger Free customers able to deploy all of the tags within the main SiteTagger library; only the custom scripting functions are not available, and require users to sign up for the SiteTagger OnDemand product, which itself is very reasonably priced.
The SiteTagger product has been a God-send for us at Yard Associates, simplifying the process for getting complex web analytics, marketing and other Javascript tags live into websites at a fraction of the usual cost.
If you would like to implement SiteTagger to simplify your website tagging, why not contact us at Yard Associates and we can facilitate a demonstration, as well as provide implementation and configuration support for your company.
Posted: 17 February 2010 in News buzz, Google, google buzz, social network, social networking by Paul
Following the launch of the Google Buzz service, a number of privacy concerns have been raised about the way the service has been rolled out by Google. Notably, Buzz is ‘forced’ upon you as a Gmail user, and the solution was able to utilise your address book full of contacts to generate lists of Buzz users, lists which were available to other Buzz users and followers. So how have Google allowed themselves to get caught up in a row that should surely have been avoided, following the historic string of privacy concerns of Facebook users regarding their personal information use?
It appears that the answer is in the rushed attempt to turn a popular email service into a social network capable of competing with the likes of Facebook and Twitter. As an industry controlling data from millions of web users, the social network industry was too big for Google to miss out on; however, you can’t help but think that the opportunity may have been missed in this case. Unless…
What is currently true of Google is that the company now commands an impressive set of products which focus around search and communication. Therefore, it is easy to imagine a future iteration of Buzz, which, building on its current form, improves on its integration of Blogger, Calendar, Docs, Picasa, Google Mail, Google Maps, Google Search…and so on to provide a solution that can not only compete with Facebook, but surpasses it in its functionality and availability, and, more importantly, usability. The super user experience, if you will, all held online by Google. Now there’s a strategy for you!
Posted: 10 February 2010 in News, Social by ben
Google have announced that they are increasing the offering to their 170 million Gmail customers. The email service is set to include social networking functionality to allow users to update their status in a Facebook style, as well as share content and comment on friends posts.
Google have dubbed the social network ‘Buzz’, which I’m sure will attract all the cool kids, but with their Android mobile OS the service comes ready to suit mobile users from the word go. Along with this they have linked in Google maps to show location data for where people are when they post to the site from mobile devices.
Who knows, maybe they’ll add street view to this too so the world can keep track of you even easier.
