Blog - Yard Associates

Google Analytics – Clearing up confusion between Event Tracking and Virtual Pageviews

Posted on January 25, 2012 by Chris Jenkins

There is a lot of confusion between Virtual Pageviews and Event Tracking within the Google Analytics package. Novices and newcomers can find it hard to differentiate between these two methods as they are similar ways of tagging events within a page. I have created this post in an attempt to clear up some of the common misconceptions that users may have regarding these. What are these types of tracking? Event Tracking and Virtual Pageviews allow the user to track events … Continue reading →

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Adobe Social Analytics

Posted on November 22, 2011 by Warrick

Online social media is a big deal for businesses. The way we interact with friends, or in the most part casual acquaintances, has drastically changed in the last 15 years. Remember chat rooms? Those early browser-based instant forums evolved into dedicated instant chat programmes such as ICQ, then Instant Messanger. Facebook and YouTube were game changers, Twitter changed it again. It is the need for monitoring the impact of marketing tweets, posts, video, and their sentiment that provides the biggest … Continue reading →

Posted in Analytics, Omniture | Leave a comment

Google Analytics IQ Exam

Posted on October 6, 2011 by Warrick

Truth be told, I came to this job with no web qualifications. I had no understanding of web analytics. Visitor data was a foreign concept. I was extremely fortunate to be offered a career with Yard Associates who adopt the attitude of taking on eager junior staff, nurturing and training them to the companies required standard. After initial diverse exposure to the company’s various digital services it offers its clients, I found web analytics best suited my frame of mind. … Continue reading →

Posted in Analytics, Google Analytics | Leave a comment

Build an iPhone 4 in CSS without ANY images

Posted on August 31, 2011 by Warrick

Please note: The below image may not present correctly in Internet Explorer and older web browsers. If this does not like like a realistic iPhone 4, then your browser maybe out of date. Why not upgrade to one of the latest, feature rich, secure and free web browsers like Google Chrome, Mozilla Firefox, Opera. The image-less iPhone 4 image. The background story about the iPhone idea I came about this project by accident whilst designing custom navigation page … Continue reading →

Posted in Web Design | 2 Comments

How a Webtrends healthcheck can turn disaster into opportunity

Posted on August 18, 2011 by Richard

One of the most frequent questions that our Webtrends consultants get asked by business users is “can I have complete faith in the accuracy of my web analytics data?” This desire for accurate data is understandable, as the insight gleaned from Webtrends reports often underpins the decision making process within large organisations. If you delve deep enough, you can usually find problems with most Webtrends implementations – mis-configuration of the standard options and custom reports often prove to be the … Continue reading →

Posted in Analytics, WebTrends | 2 Comments

Vacancy – Web Analyst

Posted on August 17, 2011 by Richard

We have an exciting opportunity for the right candidate to join our growing team of web analysts, based either in Cardiff or Edinburgh. We are looking for someone who has experience using the leading web analytics packages (Webtrends / Omniture / Coremetrics / Google Analytics) and would like to work with our market leading clients. If this sounds like the role for you, please apply here. Please note: assistance from recruitment agencies is not required.

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WebTrends make acquisition and ‘Reinvigorate’ their service offering

Posted on August 8, 2011 by Richard

WebTrends today announced that it has added analytics company Reinvigorate to its portfolio. Reinvigorate is a package which offers, amongst other things, real-time analytics and excellent data visualisation. Of particular interest to WebTrends users may be the heat map functionality which would provide a great enhancement to the current capabilities of the WebTrends SmartView tool. Reinvigorate also offes a desktop application known as ‘Snoop’ which provides a constant stream of analytics data directly to your desktop, notifying you of all … Continue reading →

Posted in Analytics, News, WebTrends | 2 Comments

Google+ iPhone app finally released

Posted on July 19, 2011 by Alex Davies

Overview After a two and a half week wait for the release of the Google+ iPhone app, Apple have now finally verified it. As you would expect, the app has been available for the Android platform for quite some time now. Google sources claimed last week that the iOS version had been submitted to the app store for approval that prior week. No one really knows why the process took so long on this occasion, although rumours are flying as … Continue reading →